Ethics
Last updated November 11, 2026. How JKJR Digital Development handles claims, estimates, client information and AI. These are current practices. All of them are still being worked on, and they will change.
What gets promised
Outcomes aren't guaranteed. The aim is to say plainly what can be done and how.
How work is estimated
Work is estimated in hours, based on discovery done before the build starts. Estimates draw on experience, including estimating work at two agencies in marketing, PR and advertising and with two IT providers, along with AI research and review. They are best judgments, not guarantees.
When a project needs more
When a project goes beyond what Jeff can take on, he brings in established partners or reworks the scope with the client. Sometimes Jeff isn't the right person, or his team isn't the right team, and he says so. Projects go best with cooperation and a shared understanding on both sides.
Checking the work
Work is checked with automated audits and read again as it's built. Mistakes still get through, and they're corrected when found. Responsibility for what ships stays with Jeff.
AI and client information
AI is part of how the studio works, within limits. It works from public information, the studio's own notes and material that isn't confidential, and it helps structure and draft. Jeff reviews what it produces, and content written for a client is checked with that client before it's used. If it wouldn't be sent in an email, it doesn't go into an AI tool. Passwords and other logins are confidential and never go in.